Yes, we love beer! Beer is inevitably connected to our brand. Not only we love it, but also we come from the same city as the world-renowned beer; Pilsen. In our current Spring 2018 collection we introduce the range of fine-tuned products full of special beer features and graphics. Formed by technical spring jackets, T-shirts, tanks, caps, belts, boxer shorts or socks is this Beer inspired line designed to cover the needs of all beer lovers. Get to know what we have in store for you!
Hidden beer features
Our current spring collection prides on high-quality technical jackets. Each of men’s waterproof and stylish jackets is provided with a pocket beer opener. Ok, we pay attention to every technical detail such as high-quality fabrics, one of the best waterproof laminated membranes, reliable metal zippers or extra durable threads, but still we don’t do boring!
Each item from our collection is designed to be fully comfy, fashionable and functional. Regarding our Idol belt, this all apply at first sight. The buckle has a built in bottle opener at the back to keep you ready for unexpected beer situations.
Beer inspired graphics
Beer-themed graphics are an inherent part of our special Beer inspired line. This season we present dozens of fine-tuned beer prints and statements, so that you can find your favorite. Plus we bet there’s no need to describe how passionate and unstoppable are our designers when it comes to creating new beer inspired prints..
See all Beer inspired items to find out what we’re talking about → right here. Afterwards:
1) choose your perfect style,
2) put it on,
3) grab a beer,
4) open it
5) and take a sip!
See? It tastes much better than before. Enjoy it and let the beer inspire you ;) #HFbeer
Egor Chebanov Full Part 2018
When you are 10 years old and want to snowboard, but there is one problem -you have no lift in your home town, what would you do? Would you start to ride streets as our rider Egor Chebanov? Egor is our international rider from Perm in Russia and because he had never any mountains around, streets became his destiny. He is well known in Russia, but maybe not so much in Europe. Well, here is full part from the Aspect movie is being released and we interviewed him to find out more.Read