Spring moves in as Winter fades out..
The last winter had become truly unpredictable and fickle with warm temperatures across many geographic areas. Yet some places are still going strong, like the Siberia where our team and friends are filming with incredible pow conditions.
In other regions however, the Spring has stepped in and each new week brings a warmer promise of long days and new colors that will soon take over the many shades of gray we had gotten used to over the last few months. This optimism filled time is ideal to reveal the new Horsefeathers Spring 14 collection. We feel this quite strongly – the new line is, well, new, fresh, better than ever and of course, simply amazing. This of course may be relative, but the evolution of style encodes change and development in its deepest foundation.
Each collection starts more than a year before the launch date, so the line you see now began its journey in the first months of last year. Each piece you see involves hundreds of hours of work. Every item the designer imagines needs to be drawn out on paper in a form presentable to the manufacturer. The so called production manual must be created – dimensions, cuts, technical specifications, because there is no “this is what it should kinda’ look like” type of communication here. If you want a good initial sample, you have to deliver precise “blueprints”. With the first sample in hand, the designers move on to fine-tuning the product. The new corrected sample follows and if okayed, a pre-production sample is made as a benchmark for production. Each of the received samples needs to be checked, measured, tested and confirmed. Only this procedure ensures we don’t make a great looking but low quality product. For a brand like Horsefeathers the personal approach to product quality is often much greater than that of many global enterprises. It is important to us how satisfied each customer is with a Horsefeathers item and whether he, or she pass on a positive feedback. That’s why we manufacture large percentage of all products at renowned European facilities even though this involves higher costs. Our company is dedicated to bringing a quality product and delivering items that will guarantee a good vibe to everyone purchasing it. And even though it occasionally may happen that a product has a fault, we ensure that this is taken care of as smoothly as possible. Since day one we have emphasized the importance of quality and customer communication and in days of product overproduction, the backing-up of a brand has become more important than ever.
An inseparable part of the creative development is an on-going support of riders and and sports which are still the roots of Horsefeathers. This may be recognizable in the dna of every collection we release and constitutes the principle that keeps us going. This is a sense and direction which links the past to the future and within which dreams may and do become reality.
So we wish you a great spring with many worthy events that will make your life enjoyable every single day!
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